Alumatec Ltd, a bespoke pergola, carport, and glass room supplier and installer based in Aberdeen, Scotland, faced a significant challenge in their quest for new customers. Despite being a well-known entity serving the local community for over a decade, Alumatec struggled with an outdated website that was unresponsive and failed to reflect the quality of their luxury offerings. Moreover, their brand identity and logo were perceived as old-fashioned and lacked a meaningful connection with their target audience.
The challenge was clear – Alumatec Ltd needed a comprehensive overhaul of their digital presence, branding, and identity design to regain market relevance and appeal to a broader customer base both locally and across Scotland.
Uncuva embarked on a journey to revitalize Alumatec’s brand by implementing a multifaceted approach encompassing branding, identity design, web design, development, and SEO. The first step involved a deep dive into understanding Alumatec’s values, unique selling propositions, and target audience.
With these insights, we crafted a brand strategy that resonated with the luxury and bespoke nature of Alumatec’s offerings. A new, modern logo design was conceptualized to convey the brand’s sophistication and commitment to quality.
The transformation brought about by Uncuva was nothing short of remarkable. Alumatec witnessed a resurgence in local and Scotland-wide customer engagement. The new website, now responsive and SEO-optimized, attracted a broader online audience, increasing organic traffic and improving google rankings. The refined brand identity and logo not only modernized Alumatec’s image but also created a meaningful connection with customers, instilling confidence in the brand.
Furthermore, the updated stationary and signage design contributed to a consistent and impactful brand presence, reinforcing Alumatec’s position as a leading luxury pergola and garden room installer in Aberdeen and Scotland. The successful collaboration between Uncuva and Alumatec’s not only revitalised the brand but also positioned them for sustained growth in the competitive market.
Check out Alumatec’s Website
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