Elegante, a premium 100% organic skincare brand based in Cambridge, was grappling with a significant challenge – lack of brand awareness and unimpressive product packaging design. Despite offering high-quality products, Elegante struggled to make a mark in the competitive skincare market. Consumers were often overlooking their offerings due to uninspiring packaging and a general unawareness of the brand.
To address Elegante’s challenges, Uncuva adopted a holistic approach, combining creative design elements with strategic branding. The first step involved an in-depth analysis of the skincare market and Elegante’s existing branding. Understanding the unique selling points of each product variant was crucial to tailor the packaging accordingly.
Uncuva’s strategic redesign of Elegante’s retail packaging had a transformative impact on the brand’s fortunes. The results were notable across various key performance indicators. With the enhanced shelf appeal and clearer communication of product benefits, Elegante experienced a notable increase in sales across all three product variants.
We’re Strategic Branding, Web Design and SEO & Digital Marketing Agency based in Ipswich, who are proud to remain passionate, refreshingly approachable and wholly independent.