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Packaging Design & Identity – Elegante

Uncuva’s thoughtful and strategic approach to retail packaging design not only addressed Elegante’s immediate challenges but also paved the way for sustained growth and success.

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The Challenge

Elegante Struggled To Make a Mark in The Skincare Market.

Elegante, a premium 100% organic skincare brand based in Cambridge, was grappling with a significant challenge – lack of brand awareness and unimpressive product packaging design. Despite offering high-quality products, Elegante struggled to make a mark in the competitive skincare market. Consumers were often overlooking their offerings due to uninspiring packaging and a general unawareness of the brand.

Our Approach

We Established a Consistent Design Theme Across All Products.

To address Elegante’s challenges, Uncuva adopted a holistic approach, combining creative design elements with strategic branding. The first step involved an in-depth analysis of the skincare market and Elegante’s existing branding. Understanding the unique selling points of each product variant was crucial to tailor the packaging accordingly.

Elegante Skin Care Product & Packaging Design Agency Woodbridge Uncuva
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Elegante Skin Care Product & Packaging Design Agency Suffolk Uncuva
The Result

Unique New Packaging Design For Elegante, Yielded Significant Positive Outcome.

Uncuva’s strategic redesign of Elegante’s retail packaging had a transformative impact on the brand’s fortunes. The results were notable across various key performance indicators. With the enhanced shelf appeal and clearer communication of product benefits, Elegante experienced a notable increase in sales across all three product variants.

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