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Packaging Design & Branding – Noku Noodles

The case of Noku serves as a testament to the transformative power of strategic and visually appealing packaging design in enhancing brand image and driving sales.

Open Project
The Challenge

Noku Faced A Hard Time Developing New Product Rage.

Noku, a London-based premium pot noodle brand, found itself struggling with low sales and limited brand awareness. The primary culprits were identified as outdated product packaging design and a lack of visibility both in-store and online. The flavors—Sticky Pork, Cumin Lamb, and Soya Beef – had the potential to tantalize taste buds, but the brand needed a fresh image to stand out in a competitive market.

Our Approach

We Worked On Enhancing Noku's Brand Narrative.

Uncuva took on the challenge of revitalizing Noku’s brand image and boosting sales through a comprehensive redesign of their retail packaging. Our approach involved a strategic blend of creativity, market research, and a focus on the unique selling propositions (USPs) of each flavor.

Noku Pot Noodle Premium Packaging Design Agency in Ipswich Suffolk Uncuva
Noku Pot Noodle Retail Logo Design Agency in Ipswich Suffolk Uncuva
Noku Pot Noodle Packaging Design Agency in Ipswich Suffolk Uncuva
The Result

New Packaging Design Increased Sales & Brand Awareness By 300%.

Uncuva’s unique approach to redesigning Noku’s retail packaging not only addressed the initial challenges but also positioned the brand for sustained success in the competitive pot noodle market. The case of Noku serves as a testament to the transformative power of strategic and visually appealing packaging design in enhancing brand image and driving sales.

Noku Pot Noodle Packaging Design Agency in Ipswich Suffolk Uncuva
Noku Pot Noodle Retail Product Packaging Design Agency in Ipswich Suffolk Uncuva
Noku Pot Noodle Retail Packaging Design Agency in Ipswich Uncuva
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