Hagert is an innovative SaaS startup based in London, specializing in providing cutting-edge tech solutions to businesses. With a focus on simplicity, security and efficiency, Hagert aims to revolutionize how companies manage their tech needs, offering streamlined, high security and user-friendly software.
As a new entrant in the SaaS market, Hagert needed a strong brand identity that conveyed innovation, simplicity, and professionalism. The design needed to stand out in a competitive tech market, ensuring Hagert’s visual identity was memorable and distinct.
The packaging design had to be minimalist yet impactful, aligning with Hagert’s core values of security, simplicity and efficiency.
Uncuva approached the project with a strategic focus on minimalism and uniqueness, ensuring the design was both functional and visually appealing. Studied competitors and market trends to identify visual gaps and opportunities.
Conducted sessions with Hagert’s team to understand their vision, values, and target audience. Emphasized clean lines, simple shapes, and a limited colour palette to create a sleek and modern look. Integrated distinctive design elements to ensure the packaging and logo were instantly recognizable.
Uncuva’s strategic approach to developing a minimalist, unique, and standout packaging and logo design successfully positioned Hagert as a distinctive and innovative player in the SaaS market. The new visual identity not only resonated with Hagert’s target audience but also laid a strong foundation for future brand growth and recognition. This case study demonstrates the importance of thoughtful design in creating a compelling and effective brand identity in a competitive industry.
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