Kasame is a 15 year old construction, groundworks and landscaping company based in Suffolk, approached Uncuva with a mission to establish a strong brand presence and drive customer engagement. The challenge was to create a distinctive identity in a competitive market, build an intuitive website for online quotations, and implement a robust SEO strategy to ensure visibility in search engine results.
We initiated the project by conducting in-depth market research to understand the construction and landscaping industry in Essex and Suffolk. This analysis helped us identify key competitors, target demographics, and unique selling propositions. With this information, we collaboratively developed a comprehensive brand strategy that would set Kasame apart from its competition.
Our design team worked closely with the leading construction, groundworks and landscaping company Kasame based in Ipswich to create a visually appealing and distinctive identity that reflected the company’s commitment to provide high quality an affordable construction services. The identity design extended to brand colours, typography, and other visual elements to ensure consistency across all platforms.
To meet Kasame goal of enabling online quotations form, we designed a user-orientated website with a clean and intuitive interface. The website not only showcased the Kasame’s projects and services, but also allowed users to easily navigate and receive a quote online. The design emphasized accessibility, responsiveness, and a seamless user experience.
The collaboration with Kasame resulted in a successful transformation of the brand’s identity and online presence. The comprehensive branding package, including the redesigned logo, cohesive identity, and user-friendly, beautiful website, contributed to a significant increase in brand recognition.
The SEO strategies implemented led to improved search engine rankings, driving organic traffic to the website. As a result, Kasame experienced a notable increase in online bookings, demonstrating the effectiveness of the integrated approach in reaching and converting potential customers.
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