Vallée Verte Coffee, a premium Colombian coffee brand originated from France, now establishing themselves in UK, faced a significant challenge in the market. Despite offering high-quality coffee with unique blends and aromas, the brand struggled with slow sales and lack of brand awareness.
The existing packaging design failed to capture the essence of the brand and convey the premium quality of Vallée Verte Coffee to potential customers. The lack of a distinctive visual identity on the shelves made it difficult for consumers to recognize and connect with the brand, leading to a decline in sales.
Uncuva, a design agency in Ipswich, specializing in branding and packaging, took on the challenge of revamping Vallée Verte Coffee packaging design to enhance brand visibility and appeal. Our approach was multi-faceted, focusing on creating a cohesive and visually striking packaging design that would differentiate Vallée Verte Coffee from competitors and attract the target audience.
Consumers could now easily recognize Vallée Verte Coffee, driving curiosity and interest. With the enhanced packaging and roasting-specific designs, Vallée Verte Coffee experienced a notable boost in sales. The aesthetic appeal and attention to detail were well-received, creating a positive perception of Vallée Verte Coffee as a high-quality, an authentic Colombian coffee brand.
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