Noku, a London-based premium pot noodle brand, found itself struggling with low sales and limited brand awareness. The primary culprits were identified as outdated product packaging design and a lack of visibility both in-store and online. The flavors—Sticky Pork, Cumin Lamb, and Soya Beef – had the potential to tantalize taste buds, but the brand needed a fresh image to stand out in a competitive market.
Uncuva took on the challenge of revitalizing Noku’s brand image and boosting sales through a comprehensive redesign of their retail packaging. Our approach involved a strategic blend of creativity, market research, and a focus on the unique selling propositions (USPs) of each flavor.
Uncuva’s unique approach to redesigning Noku’s retail packaging not only addressed the initial challenges but also positioned the brand for sustained success in the competitive pot noodle market. The case of Noku serves as a testament to the transformative power of strategic and visually appealing packaging design in enhancing brand image and driving sales.
We’re Strategic Branding, Web Design and SEO & Digital Marketing Agency based in Ipswich, who are proud to remain passionate, refreshingly approachable and wholly independent.