Wild Deer Co., a prominent beer brewery and supplier of premium flavoured lagers and stouts in Wales, faced a significant challenge with their outdated product packaging design. The existing design not only lacked brand awareness but also failed to resonate with the target audience, resulting in subpar sales performance.
Uncuva was excited to collaborate with Wild Deer Co. and take on the challenge of revamping their product packaging design. We initiated a comprehensive approach that involved a deep understanding of the brand, its values, and the unique characteristics of each beer flavour.
The collaboration between Uncuva and Wild Deer resulted in a remarkable transformation of the brand’s product packaging design. The new design successfully addressed the challenges faced by Wild Deer, leading to several positive outcomes. The revamped packaging design significantly increased brand awareness, making Wild Deer more memorable and recognizable on store shelves.
The improved packaging design, coupled with the positive consumer response, led to an expansion of Wild Deer’s market share. The brewery gained a competitive edge in the craft beer market, establishing itself as a go-to choice for consumers seeking both quality and visual appeal in their beer selections.
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